The trend of giving promotional items is fast being adopted by various businesses in the present day scenario. Irrespective of the size of business organization, be it a small scale company or big MNC, all are utilizing the advantages that promotional items are recognized to offer. However, how to use these promotional items is a big question. Here is a list of measures for the same.

The final use of promotional material is in the form of a mailer. While this may appear strange at 1st; when you compare it with the long documents and newsletters generally sent by other mailers, you'll understand why. These lengthy and boring mailers are often left unopened. On the contradiction, including promotional material as a part of your mailer will substantively increase the possibility of it being opened and read by the recipient.

Another easy way to use promotional items is to use them as reminders. It's a known fact that making your presence felt in the market and to remind the target audience about your existence is no simple job. Even reputed products such as Caralluma Burn Appetite Suppressant seek help of reminders to remind customers of their presence. Since promotional items are for keeps, they could remind audiences of the company's presence time and again.

You can utilize promotional material to motivate your staff too. Your staff desires special attention, particularly since they make a big contribution to achieving the long term objectives of your company. Gifting these items to your staff members is a novel way to show that you care for them. Try and distribute items which you believe they really need. For instance, in case your employees are mostly dog ​​lovers, you could try gifting them dog toys.

If you desire to make your mark at events and tradeshows, then these promotional gifts can serve yet another aim. When you are heading for a tradeshow, conference or any like event, then you've a number of establishments participating in the same. Stealing the attention of the audiences at such events could be slightly difficult, although not if you're using these items. Begin handing out free gifts like a pen or a notepad and you're certain to increase the footfall of your stall.

While promotional materials are generally looked upon as professional tools for addressing the needs of your business, you can have fun with them too. You may develop your bond with company staff and workers by organizing interesting competitions such as football matches and giving away these promotional things as gifts. Moreover, these physical activity events will furthermore help any overweight worker drop weight, while the promotional items serve as fun memoirs.

There are many techniques to use promotional items to further the interests of your business. Analyze the various issues and requirements of your business and ascertain the best use for them respectively.

Source by Heather K Greer

The vault is increasing in size. The tech-war has led a successful accomplishment of launching some smart phones made not only for business class but also for the connoisseurs in the business class. Indeed one of the leading manufacturers of Smartphone, BlackBerry has unveiled its new phone in BlackBerry Curve 8520 which adds elegance and elementary look to the shearer class of phone. This new breed is incompatible with any other of its class in terms of style.

BlackBerry curve 8520 gives boast to easy typing, quicker and fun loving task with the QWERTY keyboard. Fits in your palm comfortably, and gives you a bright viewing experience with its 320×240-pixel screen displaying over 65k colors. This latest gadget enables with the dedicated media keys; it is a simple exercise to enjoy music, pictures and videos while traveling.

Making an elite class, BlackBerry curve 8520 itself has created a niche when compared to other 8500 series of Smart phones. This mobile handset has one of the best battery mechanisms encapsulating in the mobile, it has longer hours for both standby and talk time. Mac application is now faster and compatible to use with the help of desktop software. It allows you to sync the contacts, notes and the applications which you use quite a often.

What "Instant delivery" is all about is too equipped in BlackBerry curve 8520. Whether the mode of delivering a message is a voice call, SMS, MMS or even the email, the task is done with no hassle. 2.0 Megapixel camera captures your memorable moments and retrieving them back gets a smile. The socket of 3.5mm helps you connect headphones or else the loudspeaker is integrated for best possible audio output.

Like other Smartphone BlackBerry curve 8520 helps you connected with your loved ones, relatives, family and friends with smooth browsing and surfing capability. The phone offers quad-band GSM / GPRS + / EDGE, Wi-Fi with touch sensitive optical track pad, Bluetooth 2.0 with A2DP but the operations are portable enough. The storage options for your valuable data can be expanded to 32 GB from its internal memory of 256 MB.

BlackBerry curve 8520 Smartphone has unsurpassable convenience and gives you a best deal for your money. The extravagant aesthetic face of the phone has, portability and all the way best reviews. It is sheer pleasure to be the one in the unique class of its users.

Source by Elvina Grace

Marketing tests have proven it takes a person more than 7 contacts with your product or service, before she becomes ready to buy. It takes that long to build trust and influence a buying decision.

What this means is, a major portion of the first time visitors to your website are not going to buy anything. They will browse around and look at your offers, hopefully save the link to your website somewhere, and then click away to some other part of the internet.

How do you then contact them again to refresh their memory about your product?

The answer is simple – through email marketing.

When a person visits your website, you need to entice them to join your mailing list by offering them a free report or any other similar goodie. Then slowly build a relationship with your subscribers by sending them quality information through your emails. Sporadically, you also mention about your product and extol its qualities to them.

This buildup of trust and repeated exposure to your product helps in converting the visitors into paying customers.

The best part is, you can then again and again promote different but related products to your subscribers over time, and increase their lifetime value to your business.

There are a few caveats, however, to make sure you do use this powerful marketing method in the right way –

1. No spamming. Period.

Email marketing should be by consent only. This means only if the visitor allows you to send them emails, should you send any. No emails should be sent if you do not have their permission.

2. Use interesting subject lines.

If your prospect does not even read your email, then you are never going to get that sale. That's why you need to be creative with your subject line and arouse the curiosity of the reader to force them to open your email.

Just make sure to backup whatever you say in the subject line, in the body of the email to maintain your credibility.

3. No tall claims.

Do not make bogus claims in your mails just to get that sale. Remember, we want to sell to these people for a long period of time. To be able to do this, you need to maintain your credibility intact. So market your product alright, but do it in a believable manner.

4. Do not sell, sell, sell.

You need to keep a good balance between promoting products and providing value to your subscribers. Constantly pushing them to buy something in every email, is the fastest way to getting them to unsubscribe from your mailing list.

As a rule of thumb, for every promotional mail, there should be at least 3-4 informative mails.

5. Keep them updated

Out of sight – out of mind. This is as true – if not more – in the online world, as in the offline one.

If you go too long without mailing to your list, they may forget about you and lose the relationship you would have formed till that point. So keep them updated about what's happening in your market and your business and do not let them forget you.

Now it's time to start putting this into action and build a list for your business. This would be a solid anchor for those troubled times that are sure to hit any business sooner or later.

Source by Daniel Long

Networking is one of the oldest and time tested means of getting direct referrals and furthering a business. Take this to the internet age and you have social networking sites geared towards building your own networks online. One of the most widely used networking services is Twitter. Twitter is a social networking service that enables users to send and read other users updates known as tweets. It is a great way to keep in touch with your friends and quickly broadcast information about where you are and what you are up to?

Twitter began as an experiment in the 2006. When it was used as an instant media for sharing information in situations like earthquakes, conferences, and festivals – twitter got a lot of popularity. Hence Twitter, Inc. was founded in 2007. Today, Twitter is a privately financed company based in San Francisco, CA. Tweets are messages you send on your profile page up to 140 characters. These are seen by your followers or the people you are following. You can restrict a tweet to a group of people or open it to all within the circuit.

You can use and send tweets via the Twitter Website. You can also use Mobile Phones SMS (short message service) service to post and see the tweets. This service is free of cost but using it on the mobile would have the service providers sms cost involved.

Why Twitter?
In a podcasting company named Odeo, Mr. Jack Dorsey put across this idea keeping SMS services in mind to share information with friends and strangers. So the working name initially was Status. But this did not sound very appealing and after a lot of brain storming they came up with the word Twitch (because the phone kind of vibrates when it moves or got a message). But again twitch did not sound too great and after looking up the dictionary that they came up with the word Twitter which meant a "short burst of inconsequential information," and "chirps from birds", which was exactly what the product was. Here the name Twitter arrived.

Twitter and your Business
People use twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses.

For a business, Twitter can be used to
o Broadcast a company's latest news and blog posts
o Interact with customers
o Enable easy internal collaboration and group communication
You can
o Join industry and topic groups related to your business and career on sites like Twibes, and WeFollow
o Join Twitter chats related to your industry or business on a regular basis.
o Stay in touch with friends and colleagues. Sometimes a friend or a colleague can help you out and get you some valuable business.
o Get and give referrals.
o Recommend other Twitter users to your network including reasons to follow them – by sharing goodwill you will encourage others to reciprocate.
o Do not post your tweets all at once, spread them all over the day.
o Help people with their problems if you can and share tips related to your business.
o Report any interesting information related to your business world / industry with your comments.
o Link to articles and content posted Elsewhere with a summary of why it's valuable.
o Post original thoughts on your topic, industry and business.
o Share what you're doing so people learn about the type of work you do. Do this on occasion rather than all day long.

Some interesting ways companies are using twitter to promote services and products:

o DELL has created a number of Twitter profiles, each intended for different types of deals (eg Dell Outlet posts recent refurbished Dell computer offers).
o STARBUCKS posts new offers and also participates in threaded discussions of these offers with their Twitter-followers.
o WHOLE FOODS MARKET requests what their clients like to read and watch, recommends new food podcasts and invites them to the company upcoming events
o BEST BUY HAS BUILT GINA COMMUNITY to communicate with their customers and friends
o ATTNEWS updates their Twitter-followers of the news published at the site
o BREAK POINT posts updates of the company and industry news and also discusses it with their Twitter-listeners.
o FORD posted the company internal news on twitter
o SAMSUNG has created a Twitter account dedicated to mobile phones and posts both the company (US department) and product news there.
o KODAK CHIEF BLOGGER both posts the company blog updates and discusses them with the company customers.

So if you find this interesting and useful for your business log on to www.twitter.com and become a member of the most widely used social networking community and enjoy interacting and making new friends.

Source by Sabinder Kaur

Email marketing can seem to some, like an antiquated marketing method, but it is not. Many merchants are experiencing wonderful results from their email promotional efforts. If you have tried email marketing, yet have not been successful, then there are some very simple things that you are doing incorrectly. This article will help you to think more strategically.

If you are really want to have a profitable Online Email Advertising campaign, there some things that you have to consider, before you begin marketing to your chosen list. If you want to want to run a successful Online Email Advertising campaign, and attract customers that respond in the right way, then you need to follow a formula. Your goal is to make your life easier, and not waste your valuable time and money. Adhering to some basic strategies while you are planning for a successful email promotional strategy, will provide you with help.

The first thing that you want to do while putting your campaign together, is to make sure that you use a list that has already proved responsive for another marketer, or email marketer. The reason why this is vital to your success, is because responsive lists are more valuable then lists of millionaires.

The reason this happens is because, people that have proven to show interest in a topic or product offering similar to the one that you are promoting, are going to give you a better response, than purchasing an opt in list of names of people that have showed mild interest in your subject matter. You can only get lists like this from another marketer that has a proven success rating. Let’s look at an example.

Let’s say you are marketing a diet book that you wrote, full of tasty vegetarian recipes. The first thing that you will want to do, is approach forum owners that have active vegetarian, and health conscious users. You can also approach, gyms and spas, and other places that offer memberships. In order not to be accused of spam, you will want to ask to market your list to their customers as a partner offer, so that the customers feel you are working with the vendor that they already trust. Many companies have lists of people that have chosen to opt in, and are willing to read about partner offers. If you can get a list of people from someone who has already sold a diet book to people on her list, then you are even better off. If you do not use a list that has already proved responsive for another email marketer, then you could very well run the risk of wasting your efforts, time and money.

Source by Fabian Tan

“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous

Nothing sums up the brilliance of online marketing in today’s scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you’ll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only ‘like’ and ‘comment’. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts – the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let’s review the prime benefits:

• ‘The World is your Stage’: With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he’ll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.

• ‘Laugh all the way to the bank’- It’s no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards – ‘profit’ aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn’t jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.

• ‘Straight from the horse’s mouth’ – With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent – the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product’s performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.

• ‘Marking your territory’ – Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.

• ‘Something for everyone’ – Online marketing space isn’t reserved for the who’s who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That’s the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market’s big fish a run for its money. Making it an all-inclusive environment to run business in.

• ‘Survival of the fittest’ – The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer’s that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

Source by Saji N

The reverse cell phone directory is a powerful resource to trace the owner identity of any cell phone number, or unlisted numbers.

Does This Compounds Your Frustrations
While just a few years ago, all we could do when we needed to search a cell phone number is to go online, search the white pages, visit the search engines, not to mention the social media sites too, hoping to get lucky, spending hours on end only to have zero returns for our searches, all in vain. Once in a while though, we may get lucky, as the number we are tracing happened to appear in a resume and got picked up by the search engines, or the occasional advertisements which listed the same number we are trying to track. And then again, when we successfully find the name and details to the number, inaccuracy abounds from the age of the information. On top of that, how many times and how many people get that lucky?

The Reverse Cell Phone Directory – Rid Your Nagging Suspicions
Enter the reverse cell phone directory which essentially changed the way people do cell phone searches on the internet. Maintainively most of these directories have huge accurate and updated databases of cell phone numbers, including particulars such as current owner name, current billing address, carrier, accurate service status, other related numbers, location map of the address etc. Some even include views of full background checks and criminal records. With a small fee, these services often provide comprehensive information with a few clicks of the mouse, within the privacy of your own home, in the strictest confidence.

Getting the above information is highly critical and worthwhile, especially when it is imperative that you find out who a particular cell line belongs to. Take for instance, someone has been calling your husband on his cell phone rather often lately and you somehow managed to get the unidentified number. You unfortunately need to find out the owner of that number. If you have an account with the reflected cell phone directory service, you simply login to your account, type in the number and wait for a few moments. The owner details as stated above will appear before you.

So I would say, forget the private investigator, save yourself some money and pay a fraction for full access to a reverse cell phone directory.

Source by Joey Jones

There once was a time when office mail rooms used bulky, inefficient and expensive meter machines to stamp their outgoing mail. The machines dispensed postage, all right, but they ran down, causing postal inspectors or company representatives to have to come to a stalled office to reset and recharge the meter. Once ink ran out, the same rep had to be called in to sell a proprietary ink that would involuntarily be the only one that worked in the meter – for a hefty fee. The meters were so inflexible that all they did was stamp postage – you needed a separate machine for addressing.

And yet there are still mail rooms that use meters – in the new digital age, that's tantamount to driving a horse and buggy down the freeway!

Fortunately, thanks to online postage software, commonly referred to as PC Postage, the day of the postage meter is coming to an end. With PC Postage, you buy your postage online from the United States Postal Service or one of its selected partners (such as Stamps.com), and print your postage out right onto your envelope using an ordinary inkjet or laserjet printer.

What is PC Postage?

PC Postage is a program originated by the United States Postal Service which allows customers to print official US Postage directly onto envelopes or mailing labels after being bought over the Internet. Unlike traditional postage meters, postage can be bought "A la carte" as needed as opposed to being bought in large block as with a meter. Therefore, your mail room is not saddled with massive amounts of paid-for postage that you might not need all at once.

PC Postage is offered through a number of partner vendors, among them Stamps.com, Endicia, and Pitney Bowes' Shipstream. Each pc offers postage services for nearly all mail classes, as well as support for nearly all mailpieces, from postcards up to the maximum 70-pound parcels allowable via the USPS.

Why use PC Postage? Why not just lease a meter?

PC Postage offers you several benefits over the traditional postage meter by empowering you to run your mailroom the way You want to, not the way the meter allows you to.

o PC Postage is easy to set up. Register for an account, install the software, and you're ready to go.

o No additional equipment to purchase – an internet connection, computer and printer is all you need. Many of the leading PC Postage vendors such as Stamps.com even provide you with a free scale as a startup incentive.

o No long-term contracts and no hidden fees – With postage meters, you can be on the hook for three years to pay the month-to-month charge of up to $ 70 just for the lease or payment on the machine.

Postage Meter Contracts Contain Tons of Hidden Costs?
Additionally, postage meters include many different hidden costs that can increase their total operating expenses dramatically. Whiles these costs vary, here are the four most common hidden costs found in a postage meter contract:

1. Most meters have special blends of proprietary inks, or inks in containers engineered to fit only the machine – obtainable, of course, only from the meter's service representative. Either way, the ink alone can cost you upwards of $ 0.10 per print – for a meter that can usually make 800 prints per ink fill, that's an outlay of $ 80 each time the ink needs recharging.

2. When you "reset" your meter, either by buying more postages over the phone or having a representative come and recharge the postage inside, the meter company charges an additional fee. You are not charged a recharge fee (which can run as much as $ 25 per recharge) as a PC Postage customer.

3. PC Postage gives your business more flexibility in its mailings. You can print postage, address, and tracking in one single print, giving your mailings a professional, polished look. This includes support for postcards and tri-fold mailings.

4. In the unfortunate event of a misprint or other mistake, refunds can be handled right through the PC Postage vendor client, saving you time and money.

PC Postage: the logical evolution of postal technology. Erase the headaches that come with the old postal meter – try PC Postage today!

Source by Patrick Payne

In today’s world every manufacturer within the electronics domain gets caught in the same chase. The chase for developing the latest and the most well improved devices in the niche.

The smartphone producing manufacturers are also caught in this game and since the first smartphones have appeared, the technology that is powering them has evolved ten times faster than it used to.

The smartphone market is passing the same steps as the PC market has passed. This probably happens because the smartphones are basically small computing devices with a connection to the mobile data networks. The main factor that has influenced this super fast growth, development and improvement is the client. The consumer will always want something revolutionary, better, faster, stronger, with more features and gizmos than ever before.

The companies involved in this market, trying to satisfy the needs of the consumer, have reached performance levels that were hard to imagine just two years ago. The PCs of 2010 are being overtaken by today’s smartphones when it comes to the processors used. After braking the 1GHz barrier for a smartphone’s processor, the producers realized that the sky is the limit. Dual-core, or even Quad-core processors on a smartphone became common features. Even for gaming enthusiasts, a smartphone like that could satisfy the requirements. The outstanding processing time of these smartphones reaches limits that were never thought were reachable, they simply do everything almost instantaneously.

Even with such amazing processors, the speed of a smartphone isn’t all about the processing speed.

The smartphones are defined by their ability to provide a fast and reliable internet connection because the access to the world’s largest information database makes such a device truly smart. The speed of the data transfer is strictly related to the standard of data speed that the device is compatible with. The slowest, but still useful and available worldwide type of connection is the 2G networking standard and it offers speeds of 13 Kb per second. This speed standard is still used by the cheap, basic mobile phones and works just fine for making phone calls, sending and receiving an SMS or probably even reading an e-mail.

The biggest hit on the data transfer speed was the 3G networking because it practically revolutionized everything and made a lot of new services available, functional for the mobile phones. The 3G compatible devices had the possibility to offer real 28 Mb per second speed (real download speed). Navigating the internet was for the first time fast and easy on a 3G compatible mobile phone.

But just like any other technology in this domain the speed of data transfer had to evolve fast and it also had to come up with a significantly improved speed. That’s where the new, all-mighty 4G networking standards began to conquer the market with matching 4G compatible products. This networking standard imposed downloading speeds that were speculated to reach 100Mb per second in theoretically perfect conditions. The truth is that a 4G smartphone can really provide a downloading speed somewhere around 50Mb per second, depending on the carrier and the device. The possibilities with this kind of connections are simply unlimited. HD video calls, sharing HD photos and videos within seconds, downloading applications almost instantaneously, accessing full size, large web pages will be all done in no-time.

Knowing all the information above, if you combine a quad-core 2.5 GHz processor with a 4G Networking system you can probably imagine on your own the power, the speed and the performance of such a device. The market however does not lack such devices and the offer is quite varied.

All the latest technology leaves the regular person with a huge, fretting curiosity of what could the big companies come up with next.

Source by Radu I Costin

In the world of banking and finance nothing stands still. The largest change of all is in the, scope of the business of banking. Banking in its traditional from is concerned with the acceptance of deposits from the customers, the lending of surplus of deposited money to suitable customers who wish to borrow and transfer of funds. Apart from traditional business, banks now a days provide a wide range of services to satisfy the financial and non financial needs of all types of customers from the smallest account holder to the largest company and in some cases of non customers. The range of services offered differences from bank to bank depending primarily on the type and size of the bank.

RESERVE BANK'S EARLY INITIATIVES
As a central bank in a developing country, the Reserve Bank of India (RBI) has adopted development of the banking and financial market as one of its prime objectives. "Institutional development" was the hallmark of this approach from 1950s to 1970s. In the 1980s, the Reserve Bank focused on "improvements in the productivity" of the banking sector. Being convinced that technology is the key for improving productivity, the Reserve Bank took several initiatives to popularize usage of technology by banks in India.

Periodically, almost once in five years since the early 1980s, the Reserve Bank appointed committees and working groups to decide on and recommend the appropriate use of technology by banks to give the circumstances and the need. These committees are as follows:
-Rangarajan committee -1 in early 1980s.
-Rangarajan committee -11 in late 1980s.
-Saraf working group in early 1990s.
-Vasudevan working group in late 1990s.
-Barman working group in early 2000s.

Based on the recommendations of these committees and working groups, the Reserve Bank issued viable guidelines for the banks. In the 1980s, usage of technology for the back office operations of the banks predominated the scene. It was in the form of accounting of transactions and collection of MIS. In the inter-bank payment systems, it was in the form of clearing and settlement using the MICR technology.

Two momentous decisions of the Reserve Bank in the 1990s changed the scenario for ever there are:
a) The prescription of compulsory usage of technology in full measure by the new private sector banks as a precondition of the license and
b) The establishment of an exclusive research institute for banking technology institute for development and research in Banking Technology.

As the new private sector banks came on the scene as technology-savvy banks and offered several innovative products at the front office for the customers based on technology, the demonstration effect addressed on the reset of the banks. Multi channel offerings like machine based (ATMs and pc-Banking), card based (credit / debit / Smart cards), Communication based (Tele-Banking and Internet Banking) ushered in Anytime and Anywhere Banking by the banks in India. The IDRBT has been instrumental in establishing a safe and secure state of the art communication backbone in the of the Indian Financial Network (INFINET) as a closed user group exclusively for the banking and financial sector in India.

CHANGING FACE OF BANKING SERVICES
Liberalization bought several changes to Indian service industry. Probably Indian banking industry learnt a tremendous lesson. Pre-liberalization, all we did at a bank was deposit and withdrawal money. Service standards were pathetic, but all we could do was grin and bear it. Post-liberalization, the tables have turned. It's a consumer oriented market there.

Technology is revolutionizing every field of human endeavor and activity. One of them is introduction of information technology into capital market. The internet banking is changing the banking industry and is having the major effects on banking relationship. Web is more important for retail financial services than for many other industries.

Retail banking in India is maturing with time, several products, which further could be customized. Most happening sector is housing loan, which is witnessing a cut-throat competition. The home loans are very popular as they help you to realize your most cherished dream. Interest rates are coming down and market has seen some innovative products as well. Other retail banking products are personal loan, education loan and vehicles loan. Almost every bank and financial institution is offering these products, but it is essential to understand the different aspects of these loan products, which are not stated in their colored advertisements.

PLASTIC MONEY
Plastic money was a delicious gift to Indian market. Giving reply from carrying too much cash. Now several new features added to plastic money to make it more attractive. It works on formula purchase now repay later. There are different facts of plastic money credit card is synonyms of all.

Credit card is a financial instrument, which can be used more than once to borrow money or buy products and services on credit. Banks, retail stores and other businesses generally issue these. On the basis of their credit limit, they are of different kinds like classic, gold or silver.

Charged cards-these too carry almost same features as credit cards. The fundamental difference is you can not defer payments charged generally have higher credit limits or some times no credit limits.
Debit cards-this card is may be characterized as accountholder's mobile ATM, for this you have to have account with any bank offering credit card.

Over the years, the banking sector in India has seen a no. of changes. Most of the banks have begun to take an innovative approach towards banking with the objective of creating more value for customers and consequently, the banks. Some of the significant changes in the banking sector are discussed below.

MOBILE BANKING
Taking advantages of the booming market for mobile phones and cellular services, multiple banks have introduced mobile banking which allows customers to perform banking transactions using their mobile phones. For instances HDFC has introduced SMS services. Mobile banking has been especially targeted at people who travel frequently and to keep track of their banking transaction.

RURAL BANKING
One of the innovative scheme to be launched in rural banking was the KISAN CREDIT CARD (KCC) SCHMME started in fiscal 1998-1999 by NABARD. KCC mode it easier for framers to purchase important agricultural inputs. In addition to regular agricultural loans, banks to offer several other products geared to the needs of the rural people.

Private sector Banks also realized the potential in rural market. In the early 2000's ICICI bank began setting up internet kiosks in rural Tamilnadu along with ATM machines.

NRI SERVICES
With a substantial number of Indians having relatives abroad, banks have begun to offer service that allows expatriate Indians to send money more conveniently to relatives India which is one of the major improvements in money transfer.

E-BANKING
E-Banking is becoming increasingly popular among retail banking customers. E-Banking helps in cutting costs by providing cheaper and faster ways of delivering products to customers. It also helps the customer to choose the time, place and method by which he wants to use the services and gives effect to multichannel delivery of service by the bank. This E-Banking is driven by twin engine of "customer-pull and Bank-push".

CONCLUSION
Technology has been one of the most important factors for the development of mankind. Information and communication technology is the major advent in the field of technology which is used for access, process, storage and dissemination of information electronically. Banking industry is fast growing with the use of technology in the from of ATMs, on-line banking, Telephone banking, mobile banking etc., plastic card is one of the banking products that cater to the needs of retail segment has seen its number grow in geometric progress in recent years. This growth has been consistently supported by the development of in the field of technology, without which this could not have been possible of course it will change our lifestyle in coming years.

Source by Jeevi Tha