It is raining eCommerce everywhere, and Magneto makes these online portals run flawlessly while presenting top-class customer-friendly features. Magento is, in fact, everything that an eCommerce marketer would want to have on the online shopping platforms- exhibit product lines, offer simple payment gateways, deliver 24/7 customer service and manage all back-end operations effectively.

If you are looking for a simple content management system, that almost 50% of the major brands are using, hop onto Magento Platform. Here are 7 top of the line features that makes it the “go-to” choice for all eCommerce operations.

Open source… Freeware

What more could a developer want from an eCommerce-friendly platform! Magento is an open source product and has a huge community that consistently upgrades it to latest tools and features. As one of the most active eCommerce platforms, Magento enjoys the advantage of a reliable open-source freeware with minimum glitches.

If you still wish to have a support team to keep you updated on the “what’s new” in Magento, you have two other options:

• Magento Enterprise
• Magento Go (paid version with hosted service on exclusive Magento servers)

Easy to download and install

Apart from being a freeware, Magento is easy to download and gets installed instantly. All the versions are available on Magento Connect- which by the way is the largest eCommerce app store. Once installed, you can enjoy free upgrades as well as plug-ins to set your eCommerce plans rolling.

The features are free from security flaws and even from the point of enterprise applications, Magento offers a Secure Payment Bridge with PCI Data Security Standard.

Superior integration with 24/7 admin support

Magento is a highly flexible package considering its PHP-driven integration. With scalable solution and real-time network support, its eCommerce compatibility allows successful integration, that too with superior user interface and compelling marketing features.

Easy to use features load instantly, even when upgraded and migrated to a different platform, its automatic updates and versatile functionalities push sales revenue by prompting visitors to navigate through relevant pages and galleries.

Exclusive package of eCommerce features

Be it for start-ups or for established retail brands, Magento more or less offers all the contemporary features that would make an eCommerce site run efficiently. The freeware offers:

• Interactive user dashboards
• Robust real-time inventory management
• Logistics and shipping strategies
• Integrated Cloud-based CRM and ERP platforms
• Mobility capabilities with automated marketing
• Email, SMS and visual marketing

Fast loading, quick returns

Web users want a particular site to open in less than 3 seconds flat! ECommerce platforms powered by Magento generate a significantly higher conversion rate as compared to other established paid and open source suites. Its quickness is built on its capabilities that allow Varnish-powered page caching and humongous volume of data retrieval in few milliseconds.

SEO-friendly like never before

Magento is the most updated eCommerce CMS platform with its flurry of SEO-friendly features. Optimised pages assure good traffic and higher page ranking. When a website is competing with hundreds of other sites, creating SEO web pages and URLs with powerful meta-tags and descriptions push the rankings even further.

One-stop solution for every business

With hundreds of ready-made templates and full range of customization tools, users can build any website from ground zero, suiting their requirements and budget. With a dedicated set of features and applications, Magento is a step higher from where platforms running on plug-ins are working.

Choose your own hosting service and control your costs without compromising on the results and the benefits of running an ECommerce platform on Magento.

In a nutshell

Magento for eCommerce platform is extremely modular when it comes to developing responsive websites or mobile apps. Rewrite codes to exemplify your business with a rock solid series of mobile-friendly capabilities, controls and scaling options.

Source by Pinakin Darji

Tracking frequent flyer points can be a tiresome and aggravating process. And not knowing a point total could lead to costly mistakes and missed opportunities. With so many ways to earn points, rotating special promotions, partner awards, and bonus points available, keeping track of points might seem almost impossible. If that’s the case, here are ten ways to track your to keep them up to date and stay aware of accumulating totals.

Set a Date

There are plenty of tools and gadgets out there to stay appraised of frequent flyer point totals, but the overall responsibility lies with the cardholder. If nothing else works, set a date upon which to check the points balance, maybe the first or last of each month for ease of remembering.

Newsletters

Frequent flyers may be able to sign up for an informative newsletter through a particular frequent flier program. This newsletter could help to stay appraised not only of a frequent flyer’s points status but of promotions, specials, and changes to the points program.

Billing

One way to track points may be by way of the card bill. While a bill may or may not break down frequent flyer points by where or how they were accumulated, it might help the cardholder to stay updated on his point total.

Emails

By signing up for email notifications through a frequent flier program, a frequent flyer can receive messages pertinent to that particular program as well as point updates.

Google Gadget

If offered by the program, it may be convenient to track point totals by way of a Google Gadget. Such a gadget could make it quick and easy to view point balances, see points earned in partner categories, and get news and offers.

Phone

Utilizing internet access through a phone this could be another suitable and effective method of keeping an eye on your points.

Online Account

Receiving newsletters or emails may not be preferable to all, and some may not want to take the time or have the knowledge needed to set up a gadget. If this is the case, checking points total by way of logging into an online account could be an efficient method of getting the information needed.

Customer Service Representative

Amazingly enough, not everyone has access to the internet or may not have access to it when it’s truly needed. If this is the case, a frequent flyer could call a customer service representative of the associated program to determine his or her point total.

Set Goals

The problem for some cardholders is actually remembering to check their point total. If they aren’t receiving regular updates by way of a newsletter or email, it may just not be something they remember to do. These people might consider tracking their points by setting goals. This could make it more likely they will remember a planned holiday or a purchase they would like to make with their points, thereby jogging their memory to track their totals.

The Old Fashioned Way

If all else fails, keeping receipts or jotting down purchases when they are made is another way, albeit maybe not the most efficient, to track frequent flyer points.

Source by Elisa Vuelo

Custom Product Boxes

At this modern era success comes to those who are adopting unique marketing techniques for their brand to stands out in the competitive market no matter what you are offering.

With this intention to grab customer's attention quickly, your product packaging needs to be different from their competitors. Keeping this in mind the custom product boxes is an awesome marketing tool for offline advertising to represent their brand to fit your market needs.

Increase Potential Customers

Jonathan Asher, executive vice president, stated at Perception Research Services, that these boxes have one key advantage over other advertising techniques – that is why advertising will not be replaced by this.

Advanced techniques and printing technology are used to captivate the consumer's attention to their brands reasonably.

These boxes come in many different vibrant colors, shapes and sizes. Beautiful and special custom product boxes give a buzz to your business and visibility without putting a further cost on an advertisement they reach a large number of audience.

These boxes can play a vital role in online shopping to create 'wow' experience because consumer when typically shop online, once they receive package that's look appealing this made the long lasting impression in their mind.

Here, custom product boxes are worth investing however it costs a few dollars more, but one can certainly get a huge discount if the order in bulk.

Increase in Revenue

Custom product boxes are designed to reach to your target audiences through marketing messages embossed on. With this aim to reach most of the potential customers without spending an additional penny on advertising, companies can often reach into new demographics. As a result, companies can generate good revenue more than which they took for makeup costs of custom boxes.

Silent Marketing

According to the research of e-commerce business which uncovers the fact in its recent poll, that many customers use custom product boxes in their homes, offices or in their garages to store things, in this way they keep reminding them their WOW experience with your product . Using this technique they can hit their target audience.

These boxes carry product details, marketing logos, corporate logo and other additional information related to their products.

In addition to this, these boxes come in a variety of designs and shapes. To increase the product visibility Window or die cut designs are available for customer's quick glance. Some custom product boxes come with handles on which help consumers to carry safely. Bows and ribbons are the add-ons which enhance the customization.

Provide Protection

Different types of packaging materials used in making of custom product boxes such as Cardboard, Corrugated materials, etc. which determined by the client.

However, custom boxes may use information or symbols which required particular carrier handling safety information and warnings. Although, it reduces the damage of fragile or other electronic products. In this way, companies can reduce their overhead cost by retaining their customers.

Here, custom product boxes not only acts as a great advertising tool but also helps in generating good business.

Source by Nudrat Naheed

There are several kinds of software piracy. The bottom line is when software is pirated, the developer does not receive compensation for their work.

Effects of Software Piracy

When software is pirated, consumers, software developers, and resellers are harmed. Software piracy increases the risk consumer's computers will be corrupted by defective software and infected with viruses. Those who provide defective and illegal software do not tend to provide sales and technical support. Pirated software usually has insufficient documentation, which prevents consumers from enjoying the full benefits of the software package. In addition, consumers are unable to take advantage of technical support and product upgrades, which are typically available to legitimate users of the software. Pirated software can cost consumers lost time and more money.

Developers lose revenue from pirated software, from current products as well as from future programs. When software is sold most developers invest a portion of the revenue into future development and better software packages. When software is pirated, software developers lose revenue from the sale of their products, which hinders development of new software and stifles the growth of the software company.

Kinds of Piracy

End User Piracy –

Using multiple copies of a single software package on several different systems or distributing registered or licensed copies of software to others. Another common form of end user piracy is when a cracked version of the software is used. Hacking into the software and disabling the copy protection, or illegally generating key codes that unlocks the trial version making the software a registered version creates a cracked version.

Reseller Piracy –

Reseller piracy occurs when an unscrupulous reseller distributes multiple copies of a single software package to different customers; This includes preloading systems with software without providing original manuals & diskettes. Reseller piracy also occurs when resellers knowingly sell counterfeit versions of software to unsuspecting customers.

Indications of reseller piracy are multiple users with the same serial number, lack of original documentation or an incomplete set, and non-matching documentation.

Trademark / Trade Name Infringement

Infringement occurs when an individual or dealer claims to be authorized either as a technician, support provider or reseller, or is improperly using a trademark or trade name.

BBS / Internet Piracy –

BBS / Internet Piracy occurs when there is an electronic transfer of copyrighted software. If system operators and / or users upload or download copyrighted software and materials onto or from bulletin boards or the Internet for others to copy and use without the proper license. Often hackers will distribute or sell the hacked software or cracked keys. The developer does not receive any money for the software the hacker distributed. This is an infringement on the developer's copyright.

Another technique used by software pirates is to illegally obtain a registered copy of software. Pirates purchase the software once and use it on multiple computers. Purchasing software with a stolen credit card is another form of software piracy. Unfortunately there are many kinds of software piracy that has hampered the software industry.

These types of software piracy have hampered the software industry. For the software industry to prosper and further develop useful software for consumers please support and pay for software. This results in better software for all.

To Report Piracy:

Software Information Industry Association

Source by S. Housley

The highlight of ZTE Classic 762 phone is the large display screen. Along with it, the various features are also very competent.

Design

The LCD display of ZTE Classic 762 phone has the resolution of 128 x 128 pixels. The display screen will quickly catch your attention. It is sleek and stylish coupled with attractive looks.

Key Features

The phonebook of ZTE 762 phone supports numerous contacts. Also store 1 group and 1 email address of your each contact.

Also ZTE Classic 762 has a 3 Way Calling facility. One can also call it as conference call. In a conference call there are more than 3 persons participating. The conference calls are sometimes fashioned to allow the called party to participate during the call, or the call may be set up so that the called party merely listens into the call and cannot speak.

To make a three way call, call the first person with whom you wish to talk. Then press the Hook Button and dial the second person’s number. While it is ringing press flash again. This will put the three people together. This option also allows you to add a second outgoing call to an already connected call. Hence, you can make out that the 3 way calling feature, in ZTE Classic 762 phone is a great asset.

The facility of speaker phone also makes it possible to converse hands-free. Also many people can converse at the same time with this add on feature.

The Integrated 32 polyphonic ring tones in ZTE Classic 762 phone gives you a wide range of ring tones to choose from. You also have an option to have a different tone for different caller.

Lots of options are available with SMS also. You can have SMS chat and SMS on call reject. ZTE Classic 762 phone comes with Nokia smart messaging. Thus, it is a complete feature packed phone.

Entertainment Features

Now ZTE Classic 762 phone comes with FM Radio speaker. So listen to your favourite music and let others groove to the same! The integrated game Kong Mong is fun to play and pass away time. The accessories that come with ZTE CLASSIC 762 phone are many to list. It has a Calculator. This feature comes handy when you don’t have a calculator around yourself. World Clock shows various timings. The facility of airplane mode is good thinking on the company’s part. Stop watch and alarm facility makes this phone complete.

Conclusion

The ZTE Classic 762 phone is powered by a high capacity battery; 1000 mAh Li ion. Plus you get 1 extra rechargeable battery. A fully loaded phone! Go grab it now!

Source by Monty Alexander

Direct mail Postcard Marketing is nothing new. This method of marketing has been used by direct marketers for decades. Effective postcards need to be simple yet eye-catching. A postcard can also double as a gift certificate or a coupon. You can also use both sides of the card to promote your campaign. Your postcards should also have multiple ways to contact you. Your address, 800 number, web site, etc. If you offer multiple ways for someone to contact you, the more likely it will be that they will contact you.

If you have the time and money to invest, Postcard marketing can be very lucrative. From the cost of designing and printing postcards, to the cost of postage for delivering the postcards. These costs can vary greatly. The costs will range from $1500 to more than $3000 for 5000 postcards. How much you pay for shipping, designing and printing, can all vary depending on current shipping rates, and the deals that can be found for design and printing. The higher the quantity of postcards, the lower the cost per card. This, however, leads to a higher overall upfront cost.

With postcard marketing you can easily track the success/failure rate. If you send out 5000 postcards, a 5% response rate might be expected. That means you would have 250 responses. Of 250 responses you might again expect 5% to buy your product or service. That’s 12.5 products or services sold for every 5000 postcards sent out. That equates to about 1/4 percent overall. These percentages are just an example and will vary significantly. The types of products and service being sold, and whether or not there’s a market for that particular product or service at the time, are two factors that will play a major role in determining the overall success of any direct mail Postcard Marketing campaign.

In conclusion, direct mail postcards are more likely to be read than emails. For that reason, direct mail postcard marketing has proved to be very successful for a wide range of companies selling a wide range of products. However, it is not for every business or every product. I would not recommend this method of marketing to someone just starting out. In my opinion there are many other methods of marketing that are far more cost effective, and have far better results than direct mail postcard marketing. That being said, should you still choose this method of marketing, please make sure you do your homework. The more targeted your mailing list, the better the results will be.

Source by Ken Breeden

The idea of ​​cheap postcards printing is appealing many people. One can use it as a tool to increase the sales of the business at any point of time. The promotional post cards are the best options to attract different customers. There are different post cards available but we need to be very careful while selecting the post card template.

The simplest way is to search the best designed post card online. There are a number of options available in the online card printing services. We should consider five things while we try to buy online. First thing to see is that the template of the post card should be appropriate in cost.

The second thing is the size of the template. You can design the size according to the requirement. If it is a direct mail card then its size would be as per the specification of the post office or if it is to be used in any distribution then the size should be much smaller and attractive.

The next thing is the proper sample layout. Many best color post cards online provide sample layout of the template that you want so that you can match the color design with the text and other images which you want to include. Another important thing to keep in mind is checking the file format. There are a number of templates designed with good budget but one should ensure that it is in the right format to enable easy designing and printing without any formatting problems.

The template you selected should easily get loaded because creating an easy and faster way to use. This is the last thing to do which is to check the easiness in loading and using the template. You can find a number of printing companies, which give you the best deals and offering good quality paper as well.

The post card marketing has been a successful tool in giving the business the required results. One should follow some basic rules in the campaign of the post card. First rule is to use a strange photo to make the card very attractive and unique. Secondly if you want to add your product in the photo then it should look very exciting to draw the attention of everyone.

Post cards are the best in promoting and motivating a customer to consider your product. This is actually the first step to make the customer aware of your product. The front side of the card should be very carefully designed for this purpose. Once he likes it and calls you for further information then that is the time for you to turn things in your favor for the best deal.

The online printing services help you save the productivity cost of the business. They not only design and print the card with your specifications but also provide delivery services. The only thing you need to do is to give them your design and content. These cheap postcard printing services ensure printing and delivering of the post cards to the intended customers without leaving the comforts of your house.

Source by Rupert Weaver

Dear Friend,

Recently I had a client who came to me in desperate need of more business.

Here’s the story…

He had been in the construction business for only a short time, two years to be exact. And during that time he got off to a flying start.

He was inundated with a constant flow of work from the only client he had. He had a predictable stream of income and never had to worry about being out of work…

That was until his client decided to retire and drive off into the sunset.

In the blink of an eye my client was out of work and his income dried up.

What’s worse is that he had zero knowledge on how to market his business effectively.

That’s when he came to me and asked me to put things right… (which I did of course).

What does this have to do with you?

If you’re a business owner and you’re only relying on one freelance copywriter, then you’re making a massive mistake.

Here’s how it goes.

Any decent freelance copywriter will have more than a few clients on his books and will almost always be busy masterminding their next winner.

You see, creating copy takes an immense amount of time and research. And in order for us copywriters to keep our clients happy and craft copy that generates a bushel of money, we must give all of our attention to one project at a time.

And when the time comes for you to call on your copywriter to whip up a winner (because you’re in need of a fast cash flow surge etc)…

You’ll have to wait!

Meaning that you could be missing out on much needed business.

Listen, the business world is moving at a 100 miles an hour and you need to constantly be moving and keeping up with your competition. Only having one copywriter on your books will severely handicap you.

The time WILL come when you urgently need your copywriter to bash out a winner.

You need to seriously consider having at least two top drawer copywriters on your books that you can call upon whenever you want.

This way you’ll never have to put anything on hold because of someone else’s work schedule and you’ll KNOW that your copywriter is going to get to work on producing a blockbuster piece of copy for you almost immediately.

Anyway, until next time.

Peace.

Source by Tal Sam

Direct marketing is an approach to product marketing communications that doesn’t employ contemporary marketing channels. This ultimately means that deals are done directly between the manufacturers and customers without involving channel intermediaries such as distributors, retailers and wholesalers. It is a strategy commonly employed by electronic manufacturers and banks in dealing with their clients directly. Brands that employ distribution channels target marketing communications towards distributors, retailers and consumers, while directly market brands communicate directly with clients. Direct marketing may employ tools such as direct mail, mobile telemarketing services, and voicemail marketing among others.

Marketing directly has been found to be the most cost effective avenue and form of marketing. By the use of direct mail, telemarketing services, email marketing and leaflets drops, the system allows you to focus on customers with utmost accuracy unlike the majority of marketing techniques. It is distinguished in a number of ways. Firstly, direct mails are sent to clients. This comes in an array of ways including email addresses, web browser cookies and mobile messaging. Secondly, marketing directly aspires to drive a precise call to action. In this case advertisements may give free call lines to clients for information. Careful preparation prior to the approach is however necessary to achieve utmost investment, achieve adequate response rates and to avoid contacting individuals who don’t desire receiving a direct mail in direct marketing.

The process of marketing the things directly presents with an array of different approaches. They comprise of traditional methods like telemarketing services, mail shots and modern approaches that include mailing lists, mobile messaging and social media. The most appropriate of these approaches will ultimately depend on the customers targeted, the information to be passed across and the response you wish to generate.

For most companies direct mail has proved to be affordable, manageable and therefore mostly employed. These are companies that lack effective and adequate expertise and capital to utilize electronic direct marketing approaches. Direct mails are cost effective and are likely to generate more client responses unlike majority of direct marketing approaches. Direct mail focuses information directly into the hands of the customers that require it. It is therefore very effective once well planned and coupled with high quality mailing list.

It allows you to aim at a specific group of clients especially with the use of direct marketing leads. The use of these leads ensures that you focus your time and energy on the endeavors that matter to your business. They enable you to communicate adequately with clients, increase your sales and to grow your business. Leads in addition allow you to focus the right amount of resources where they are likely to produce results, gauge the success of advertisements and other campaigns, and most importantly to test your marketing. Direct marketing leads hence increases the sales of your business to existing clients, builds client loyalty, reestablishes failed customer associations and generates new business ideas.

Marketing is not always a cheap task, but with direct marketing leads where you focus your campaigns on the precise businesses and people owning them, it will definitely pay off. Once you get your leads, make sure that you reach the right customers. You may get your leads from Bressers who will in addition help you reach prospective customers.

Source by Rituraj Shrivastava

With the advent of internet, comes with the power to do anything online, even printing your projects. No need to exert an effort to commute and visit a professional printing company just to have your printing job done.

Online printing has a lot of advantages. It would only require minimum time and effort as well to have your project be printed. However, since you would not be seeing the people you are dealing with face-to-face, there may be a little bit of trust issue that can hinder the fulfillment of this.

Selecting the most professional online printing company could be tedious but could also be rewarding as well. The most important part of choosing an online company to trust your printing job would be to see if they specialize on the kind of print that you need.

Knowing if it is their specialization limits the room for mistake and then you can be rest assured that they already have enough practice in your kind of project. And they would be able to contribute as well on what your project is missing in a very objective way.

Choosing an online printing company to do your printing job for you would also entail that you can get a quote from them on the project that you have on hand. You can try asking them the difference in their rate if you were to buy it by bulk or by the minimum.

Be wary of online printing companies that would be providing you a quote that is too good to be true. Because if they were able to provide you with a low cost in printing your project, be suspicious because they may be using materials of inferior quality and you may end up not being satisfied with the quality of their work.

Most printing companies would be more than happy to provide you samples of their past projects that could help you further decide how you want your project to be done. Having their samples right at your hand would give you a better understanding on what materials they use on their printing jobs. You could also inquire with them what kind of equipments they use to do their printing jobs. All of these would be able to help you make up your mind on the best printing company you would want to hire.

And lastly, do not be scared to call up their customer service representatives. Their job is to assist you and answer any questions that you may have in regards to their printing jobs. Talking to a live person can help you better understand how things work inside their company. Do not assume that you know and understand how they do things there.

Most printing companies even extend their services by delivering your project anywhere you want it delivered. This could help you save more on your time of having to pick up the printed projects from the location of the printing company, the effort of having to commute all the way there just to pick up your project and of course money because you would not need to spend on gas anymore for the commute right?

Source by Billie Briones