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SMS Gateway Service – How to Sell Your Product to Costco – 11 Crucial Steps!

Making the decision to do business with one of the countries most successful retailers is not one of those quick brainstorm ideas hatched over coffee and a bagel at your local Starbucks. I am sure you have lain awake at night dreaming of your product prominently displayed at Costco with thousands of members clamoring around to grab a hold of the last item before they are all gone. No doubt you have rehearsed your response to the frantic phone call from Costco begging for more product, offering anything to just get one more shipment. Cool and unbothered you pause before letting them know you will see what you can do, while at the same time, asking for better terms.

Fortunately this has happened and could happen to you. You may never find yourself invited over to Jim Sinegal’s house for holiday dinner, but that doesn’t mean you will never be successful selling your products to Costco if you are prepared.

Thousands of companies just like yours have made it into Costco and sold their products successfully for years. What makes the difference between companies that are in and the ones that are out? The successful companies had the following in common:

  • They were prepared: They did their homework and had a plan. They knew what they were getting themselves into and had already made the necessary adjustments for success.
  • They hired a company or individual who had expertise in selling Costco to fill in the gaps in their plan and advise them during the process.
  • They understood Costco’s business model and that Costco would not bend their rules even for them.
  • They were in the right place, at the right time with the right item.

Will your product be the next big item at Costco? Only time and preparation will tell. To get you started I have outlined the first 11 steps which are crucial to preparing for a meeting with Costco.

  1. Product selection: Determine if a single product or multiple products will be offered. At times, in order to create the value needed to meeting Costco’s standards you may have to bundle products together. Bundling products can also help with your distribution network as you have created a different and unique item number.
  2. Pricing: Research your distribution network to determine the lowest sell prices in the market on the products you would like to offer Costco. Ensure you have a handle on all prices and products being offered for sale. If you don’t you can be sure Costco will. They will do their research which means you need to as well. Create a possible pricing structure taking into account prices currently being offered.
  3. Distribution effect: Determine how selling product to Costco at reduced pricing or added value will affect your current distribution network. Distributors and dealers can sometimes become difficult if they believe you are undercutting them by offering the same products to Costco.
  4. Packaging: Determine what type of packaging you will be offering to Costco. Costco is very specific on their packaging requirements. Generally the require a single display pallet. Get quotes from a couple of different companies on the graphics and packaging.
  5. Logistics: Take a look at your current logistics capacity to determine if you are able to service a large client like Costco. Knowing your capacity will help you understand what your sell through expectations will be. Analyze Costco’s routing guide to ensure you are including all required aspects when looking at logistics.
  6. Other costs: Review and take into account these additional costs.
    1. Customer service support: Do you have the phone support required to handle the influx of customers or will you have to hire a company to handle this aspect?
    2. EDI Costco (Electronic data interchange): Price out EDI to include in your financials.
    3. Promotional costs: Will you want to participate in any promotions? The various promotions at Costco are where the sales really explode and should be planned for accordingly.
    4. Shipping: Costco will require a delivered cost to their depots. You must cost average this out and include it in your cost structure.
    5. Returns and defects: How will you manage the return and defect portion. This can get expensive and should be carefully evaluated.
  7. Potential sell through quantities: Based on what divisions of Costco you are going after create some scenarios that show potential quantity sales. Costco has 3 divisions in the US and an International division:
    a. Costco wholesale,
    b. Costco.com,
    c. Costco Road Show,
    d. Costco Canada,
    e. Costco.com Canada,
    f. Costco Mexico,
    g. Costco UK,
    h. Costco Taiwan,
    I. Costco Japan,
    j. Costco Korea.
  8. P&L: Create an item P&L using the above information to determine program viability. You never want to do this after the deal has been made. Entering into a program and finding out after you are having success that you are losing money will be devastating.
  9. Costco: Decide which division you should contact first. Make initial contact with the buyer and gauge interest. You will probably need help here as getting through to Costco buyers can be very difficult if not impossible. If enough interest exists set an initial meeting at Costco HQ in Seattle WA.
  10. Pre-Meeting: Final decision on at least two, no more than three packaging options. Nail down your options as you will only have approximately 30 minutes or less to pitch your idea to Costco and you want to have time left to discuss next steps. Make your final decision on cost pricing to include in the presentation. Create your presentation and print out more copies than you think you will need. Confirm your meeting one week prior to the date.
  11. Meeting: In your presentation be thorough, but not over the top. Keep your pitch smart and to the point. Be prepared for Costco to have some questions, not just about your product, but about you and your company as well. Know your competition and your market. They will test you. Make sure you nail down next steps and follow up before you leave the meeting.

Source by Timothy Bush

SMS Gateway Service – How Promotional Goods Work Best For Your Organization

There are many benefits for a business owner to include best quality promotional goods into his or her business. These are a nice method to not only encourage your business, establish good relations with your customers but also get your business advertising for free. So if a business person involved in a highly competitive market is not using this type of advertising for the promotion of his own brand he is losing a great marketing tool for his business growth.

Thinking of buying some nice branded products to distribute to your customers? This method will make them aware of your brand and going down this road is really worth it. If you are not bothered about such strong marketing tools, you are wrong. High quality and attractive giveaways help to promote your business in a positive direction, which encourages you to have more profit and establish a reputation in the market.

They are useful to impart the message to your customers that you are very considerate towards them, giving value to their needs and desires and want to encourage two way communication.

Promotional goods can be anything, be it attractive apparel, electronic gadgets, healthy eateries, other small items like coffee mugs, watches, accessories, bags and books, which are all basic necessities of people in their day to day life. They can be ordered in variety of designs, appealing colors, and have different usability for each and every consumer.

Giving out these types of product, can become a part of your appreciation and act as a means of direct advertising, thus building good relations with your customers and making them loyal towards your brand.

You can also distribute promotional goods to your staff to encourage them and reward them for their hard work on your behalf.

Source by Lottie Carrot

SMS Gateway Service – How to Compare LED Lights When Buying in Bulk

With the increase in popularity of LED lighting, many people are confused when it comes to choosing an LED lamp.

First we should understand that the quality and price of lamps are determined by four components: LED chip, LED driver, Heat Sink and Printed Circuit Board (PCB).

1. LED Chip

One of the two most important components of an LED lamp, chips come in a wide range of performance standards and consequently the price will vary depending upon the brand of chip used by the manufacturer. While high performance lamps use CREE or OSRAM; the price may be a little rich for most consumers. Instead, you may want to opt for a lamp with a chip from Bridgelux, Samsung or Epistar to name but three affordable, quality chips.Use of a good quality chip results in beautiful color, (as gauged by its color temperature and color rendering index – CRI), as well as high luminous efficacy (a measure of how well a light source produces visible light).

Chip lengths are measured in millimeters (mil) and one millimeter equals one thousandth of an inch. Generally, the larger the chip the better the performance. As specifications and claims by manufacturers tend to be over-stated, it is prudent to compare one lamp with another by determining which components are used in the manufacture of the products in question.

Many manufactures use SMD LED chips in indoor lighting, such as SMD 2835 in LED tubes, and SMD 3014 in LED panel lights. These low power LEDs produce fewer lumens resulting in a light that is easy on the human eye. Simply put, a lumen is a measurement of the amount of light emitted per second. High power LEDs are used in industrial lamps due to their small size and the result is a concentrated light that does an excellent job. Many LED high bay lamps are fitted with 45×45 mil chips and are used and packaged with a chips on board (COB) light source.

For your information, the numbers 2835, 3014, 3528, 5050, 5630 are the names of packaging process models. Another process with a very promising future is the previously mentioned COB light source, where chips are mounted directly on the printed circuit boards (PCB) as opposed to surfaced mount devices (SMD). As these light sources have a variety of features, it’s recommended you take a few minutes to familiarize yourself with them in order to best satisfy your requirements.

As you have seen, LED packaging is closely related to its performance and manages a number of functions including heat dissipation, light distribution and varying the color temperature and CRI of the chip.It is interesting to note that a chip that produces white light has yellow phosphor added to it to change the original blue light it initially produces to white.

2. LED Driver

The second key component is the power system, commonly referred to as the driver. It is the limiting factor in the longevity of the LED lamp – while there is an urban myth that alleges the life span of a lamp is as much as 30 years; the driver might only last 1000 to 2000 hours. So ignore manufacturer claims of 50,000 hour of LED lamp life.

A reputable driver, such as Meanwell, can be expected to have 15,000 hours of life. However, the cost would be 80% higher than the average driver manfactured in China. Most manufacturers use their own driver. In these cases it is wise to ask if the capacitor comes from a reputable maker.

Another indication of the life is the warranty offered.

3. Heat Sink

LEDs are temperature sensitive making the heat sink an important concern. Most products use an aluminum alloy heat sink for its cost efficiency and while the specifications don’t really tell us much, there are three items we should look at.

A. Thermal conductivity: die-cast 6063 aluminum is the most common material used. The better ones have anodized coating. B. Quantity and size of fins: the more and the bigger the better. C. Heat pipe is used in some high power LED lamps.

4. Printed Circuit Board

The material used and the design of a PCB is important as it connects the chip to the heat sink. A PCB with low thermal conductivity results in a hot lamp. Metal and ceramic core PCBs have a good heat transfer coefficient but most manufacturers choose fiberglass to save money.

Source by Anna Linn

SMS Gateway Service – How to Calculate Your Ideal Shoulder Size – It All Starts With Your Height

If you were to picture your idea body proportions and shape you’ve probably got an image of wide shoulders and a narrow waist (or at least you SHOULD have this image in your head). But what you might not be focusing in on is the exact size of your shoulder compared to your waist.

In order to calculate your ideal shoulder size you first have to know your ideal waist size. BUT in order to know your ideal waist size you have to start with your height. The calculation goes from your height to your waist to your shoulders.

Your ideal waist size is going to be between 45%-47% of your height. In other words, if you’re 70 inches tall you’re ideal waist is between 31.5 – 33 inches.

This calculation is based on bone structure and a low level of fat mass. Once you have determined your ideal waist the next calculation is your shoulders.

Based on all of the proportion and physical attraction research we know that the ideal ratio of waist to shoulders is a ratio of 1:1.618. Going back to our example of 70 inches height and a 31.5 – 33 inch waist your idea shoulder circumference would be 1.618 times larger than your idea waist or 51 – 53 inches.

The ideal shoulder to waist ratio only holds when you’re waist is in its ideal range. In other words, having a waist that is 50% of your height and shoulder that are 1.618 times larger than this is not going to produce the proportions you are looking for. And in fact you will find it very hard to build your shoulders to this degree to offset the bulk of your waist. This will also produce a shorter stalky look that is not ideal. Your best proportioned body shape must start by accounting for your height, otherwise there is no way of determining what waist size and shoulder size is too think and too thin.

Follow this measurement pattern starting with your height –> ideal waist –> ideal shoulders and you are on your way to building your best proportioned body. 

Source by John Barban

SMS Gateway Service – Nokia E72 – A True Business-Class Phone

The latest Nokia E72 is yet another BlackBerry-style device from the handset manufacturing giant and it seems that Nokia wants to keep milking the growing demand for such smart-devices in the market. The E72 is a follow up on the E71which was released last year and it comes with few upgradaes like enhanced software and an improved camera. This one comes with a 2.36 inches TFT screen of 320 x 240 pixels resolution along with a full QWERTY keypad. The keypad appears to be good with distinct keys and should aid texting messages and mails. The phone integrates with email clients and business systems such as Microsoft Exchange apart from mailing applications like Hotmail and Gmail. Messages can be sent and received in the form of SMS, MMS, Email and IM. Also included are an optical trackpad and an accelerometer sensor that facilitates UI auto-rotate.

The Nokia E72 is a Symbian S60 device and it runs on a 600 MHz processor from ARM that ensures high speed and response time. Apart from the 128MB RAM, the device incorporates an internal memory of 250MB storage which can be easily expanded to 16GB by using external microSD cards. The phone-book in this handset can store unlimited contact entries and fields and also keeps records for dialed, received as well as missed calls for an entire month. This Class32 GPRS device comes along with a built-in WAP 2.0 / xHTML, HTML web browser that allows the users to access mobile Internet. Wi-Fi allows the device to access any local area network or to synchronize with a laptop or a PC, while Bluetooth assists in convenient data sharing between compatible devices.

Most interestingly, the Nokia E72 also includes a 5 mega pixel camera with a resolution of 2592 x 1944 pixels and features like auto-focus and LED flash. The music player which can cope with MP3, WMA, WAV, RA, AAC and M4A file formats turns out to be really versatile. The music can be restored either in the speaker-phone or on any standard headphone which can be plugged in the propitious 3.5 mm audio jack. The video player on the other hand can play WMV, RV, MP4 and 3GP. And the entertainment does not stop there-a stereo FM radio with RDS feature is also included so that users get to listen to their favorite radio stations.

On the inside, the Nokia N72 is just a quad-band GSM phone that also supports tri-band 3G network. 3G enables high speed data download through HSDPA at the rate of 10.2Mbps. Released in October, 2009, this handset is currently available in interesting color schemes of Zodiac Black, Metal Gray and Topaz Brown. Other important and useful features that have been added in this ensemble include Digital compass, Document editor (Word, Excel, PowerPoint, PDF), Flash Lite v3.0, Push to talk, Voice command / dial, Organizer and Nokia Maps 3.0 application. The standard Li-Po 1500 mAh battery turns out to be really efficient with a talk time of 6 hours and a standby time of up to 576 hours while using the device in 3G service. Considering the fact that the previous E-Series models- E71 and E63 have gone down pretty well with the people, we can only expect that the E72 does good business.

Source by Day Kevi

SMS Gateway Service – Pricing Strategies – The Top 10 Mistakes Most Companies Make

Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results. Today, companies are looking to serve well-defined market segments with specialized products, messages, product variants and services, and to earn superior profit margins while doing so. Savvy companies are implementing price optimization schemes and focusing on building their organization to serve their most profitable customers. Many are even “firing” customers who are unprofitable. All too many companies, however, use simplistic pricing processes and cannot even identify their most profitable customers or customer segments. This lack of information means that all too many management teams have their sales staff focusing the bulk of their time servicing the least profitable of their customers. Some companies even embrace policies and pricing strategies that drive away their best customers, and then they wonder why their profits are not growing. In the course of our engagements, we have seen examples of good and bad pricing policies. The following is a list of ten of the most common mistakes companies make when pricing their products and services.

Mistake #1: Companies base their prices on their costs, not their customers’ perceptions of value.

Prices based on costs invariably lead to one of the following two scenarios: (1) if the price is higher than the customers’ perceived value the cost of sales goes up, discounting increases, sales cycles are prolonged and profits suffer; (2) if the price is lower than the customers’ perceived value, sales are brisk, but companies are leaving money on the table, and therefore are not maximizing their profit. Costs are only relevant in the pricing process because they establish a lower boundary for the price. In certain circumstances, there are strategic reasons a company may decide to sell a product below its cost for a period of time, or to a certain market segment as a “loss leader.” However, when a price is set according to the perceived value of the product or service, sales are brisk, and profits are maximized.

Mistake #2: Companies base their prices on “the marketplace.”

The marketplace is often cited as the “wisdom of the crowds,” the collective judgment of the value of a product. But by resorting to “marketplace pricing,” companies accept the commoditization of their product or service. Marketplace pricing is a resting place for companies that have given up, where profits end up being thin. Instead of giving up, these management teams must find ways to differentiate their products or services so as to create additional value for specific market segments. The marketplace is full of companies that have managed to drag themselves out of commoditization and establish a unique value proposition. They have then gone on to capture that unique value at prices higher than those of “the marketplace.” The best-known case of reverse commoditization is Starbucks in its early days. By rethinking the entire experience consumers engage when they consume a cup, the company has produced prodigious growth and outsized profits. A Starbucks cup of coffee delivers a unique value proposition that engages millions of consumers daily (including this author!), and they happily pay $3.00 to $4.95 for what used to be a nightynine-cent cup of coffee. More recently, Starbucks has surrendered its vision of innovation supporting premium prices. It has allowed other companies to encroach on its claim of superior taste and a better experience. It has begun to count on price cutting as its primary mechanism for creating customer value.

Mistake #3: Companies attempt to achieve the same profit margin across different product lines.

Some financial strategies support a drive for uniformity, and companies try to achieve identical profit margins for disparate product lines. The iron law of pricing is that different customers will assign different values to identical products. For any single product, profit is optimized when the price reflects the customer’s willingness to pay. This willingness to pay is a reflection of his or her perception of value of that product, and the profit margin in another product line is completely irrelevant.

Mistake #4: Companies fail to segment their customers.

Customer segments are differentiated by the customers’ different requirements for your product. The value proposition for any product or service is different in different market segments, and the price strategy must reflect that difference. Your price realization strategy should include options that tailor your product, packaging, delivery options, marketing message and your pricing structure to particular customer segments, in order to capture the additional value created for these segments. An innovative software company priced their desktop version at $79.00 per seat, a figure that “felt right” for the executive team. Sales stagnated. Research showed that there were two distinct market segments: consumers and professionals. The $79.00 price was too high for the consumers who were interested in purchasing the product, and too low for the professionals. It communicated “not a serious tool” for the professionals who were interested in its value proposition. As a result of this research, the company decided to focus on the professional marketplace, and raised the price to $129.00. Sales soared.

Mistake #5: Companies hold prices at the same level for too long, ignoring changes in costs, competitive environment and in customers’ preferences.

While we don’t advocate changing prices every day, the fact is that most companies fear the uproar of a price change and put it off as long as possible. Savvy companies accustom their customers and their sales forces to frequent price changes. The process of keeping customers informed of price changes can, in reality, be a component of good customer service. Marketplaces change radically in a short period of time. It is important to recognize that the value proposition of your products changes along with changes in the marketplace, and you must adjust your pricing to reflect these changes.

Mistake #6: Companies often incentivize their salespeople on unis sold or revenue generated, rather than on profits.

Volume-based sales incentives create a drain on profits when salespeople are compensated to push volume, even at the lowest possible price. This mistake is especially costly when salespeople have the authority to negotiate discounts. They will almost always leave money on the table by: (1) selling lower priced products, and (2) dropping prices to “clinch the deal.” When their “job” is to get the deal, regardless of profitability, salespeople will do exactly that. And, as a result, your profitability will diminish. Companies need to redefine the salesperson’s “job” as maximizing profitability, and incentivize profitability, while also providing the salespeople the necessary “tools” to do so. These tools include information on profitability on each of the products your company sells, strict control of the awarding of discounts, and alternative choices and configurations to enable the salesperson to manage the inevitable negotiation about price.

Mistake #7: Companies change prices without forecasting competitors’ reactions.

Any change in your prices will cause a reaction by your competitors. Smart companies know enough about their competitors to forecast their reactions, and prepare for them. This avoids costly price wars that can destroy the profitability of an entire industry. Savvy companies understand that any significant lowering of your price – which may drive increases in volume – will provoke a reaction from your competitors.

Mistake #8: Companies spend insufficient resources managing their pricing practices..

There are three basic variables in a company’s profit calculation: cost, sales volume and price. Most management teams are comfortable working on cost reduction initiatives, and they have some level of confidence in growing their sales volume. But good price setting practices is seen as a “black art.” Consequently, many companies resort to simplistic price procedures, while the same companies use highly sophisticated procedures and technologies to track and control their costs in minute detail and in real time. Likewise, companies may confidently forecast what effect marketing campaigns and “the number of feet on the street” have on sales volume. Managers feel comfortable with these two hard data sets. Therefore, they spend nearly all their time on the issues of sales volume growth and cost control, overlooking the vital role of pricing strategy. They erroneously believe that pricing is not important, or that hard data and rigorous methods are not available to enable them to control pricing. In fact pricing is of outmost importance, and a key element of the marketing mix. Good pricing strategies use hard data generated by modern methods such as Value Attribute Positioning, Conjoint Analysis or Van Westendorp’s Price Sensitivity Meter, to generate accurate hard data on the perceived value of a product or service, thereby enabling mangers to maximize their profits by optimizing their prices.

Mistake #9: Companies fail to establish internal procedures to optimize prices.

In some companies, the hastily-called “price meeting” has become a regular occurrence-a last-minute meeting to set the final price for a new product or service, or a semi-regular review of the company’s price list. The attendees are often unprepared, and research is limited to a few salespeople’s anecdotes, perhaps a competitor’s last year’s price list, and a financial officer’s careful calculation of the product’s cost structure across a variety of assumptions. A more productive approach to price optimization requires data, analysis and discipline. These are the same ingredients that drove the cost-cutting success of the 1980’s and 1990’s, when companies systematically studied, reviewed and re-engineered their processes to eliminate redundancy and to reduce costs and cycle times. Price optimization requires, and deserves, the same level of attention and support.

Mistake #10: Companies spend most of their time serving their least profitable customers.

Most companies do not even know who their most profitable customers are. While 80% of a company’s profits generally come from 20% of its customers, a careful review of the data often will show surprises, since a company’s largest customers are often only marginally profitable. Failure to identify and focus on their most profitable customers leaves companies undefended against wIier competitors. Such failure also deprives the company of the loyalty that more attention and better service would provide. It can also mean that the company cannot actively seek out more profitable customers because they identified or profiled them. These companies base their decisions on anecdotes, stories, whispers and hearsay rather than hard data about customers and competitors.


The optimization of pricing strategy is as important as the management of costs and the growth of sales volume. Since most companies have never done it, rigorous price optimization has emerged as an important source of competitive advantage and increased profitability. The iron law of pricing states that different customer’s will ascribe different values to your products and services. Savvy companies do the research to identify the various market segments they serve, and they re-engineer their marketing, packaging, and service operations to excel at meeting their needs. They use that research to align their prices with the value perceptions of their customers. In this way they win customer loyalty, lower costs of sales, and above all, enhanced profits.

Source by Per Sjofors

SMS Gateway Service – How To Build Up A Collection Of Signed Memorabilia

You can get all sorts of signed memorabilia these days. You can collect from the world of sport, film, TV, politics or music; depending on what you are interested in. You can collect anything from public photos and scripts to sports equipment, and as soon as you get an autograph on the item is makes anything immediately more valuable. Collecting signed memorabilia is a great hobby and, if you build up a good collection it can potentially be a really good investment!

When going about starting a signed memorabilia collection, you first need to choose a theme. Maybe you are interested in a certain sport or team, genre of film or you have a favorite celebrity; whatever you decide you do need to choose something that you are interested in as this will help you to build a good collection.

Once you have decided on a theme, you then need to do some research into the sort of signed memorabilia you are going to be collecting. The best resource to use is the internet. There are plenty of reputable websites out there where you can find some great authentic memorabilia and autographs, all at competitive prices. eBay is also a great resource but you do need to be careful that the memorandum is authentic and sensibly priced. If the price looks too good to be true it usually is!

Shop around to get a feel of how much certain items of signed memorabilia should cost to ensure that you are not ripped off by a seller. There are also quite a few price guides out there that can be used as reference, so make sure you look around and educate yourself.

Although the internet is a great and convenient source of authentic memorabilia, you can also search for items at house sales, memorabilia stores, conventions and shows. Once you start looking you will realize that memorabilia is literally everywhere and you can find some real bargains! Try not to restrict your collection to one type of memorabilia as this can really limit the value of your collection. For example, if you are collecting memorabilia related to a sport try and collect sports equipment, uniforms, collector cards, team photos, scripts, books and programs. Always be sure to authenticate purchases through reputable authentication services.

If you have collected items of memorabilia but willingly want it to be signed in order to add value to it, then it is a good idea to approach celebrities at charity events, book signings, auction, speaking engagements and game practices. If they have time they should hopefully sign your memorabilia and you might even get to take a photograph of them to add to your collection!

If you do not have the opportunity to attend such events then you can contact the celebrity directly and send a request for an autograph. You can send a personal note with a self-addressed return envelope to their publicist or manager and hopefully receive a signature. However, there is no guarantee that you will receive a reply so be careful not to send anything to valuable.

Once you have built up a good collection of signed memorabilia then you need to display and store your items with care. You can frame photographs and store autographed cards in plastic sleeves to protect them from moisture. Other bulkier items can be kept in air-tight plastic boxes or glass cases and kept away from moisture, sun and extreme temperatures.

Source by Lydia Cooper

SMS Gateway Service – Incline Conveyors

Bucket elevators are a flexible and space efficient system for the combined horizontal and inclined conveying of bulk material such as cornflakes, peanuts, fish food, crisps and many other foodstuffs. The system ensures careful handling as the product remains undisturbed from inlet to outlet so that the product remains in the same form volume and weight. This means the product is not exposed to any mechanical influence which can be the case with other conveyor types.

These type of conveying systems can suit any type of application as the inlets and envelopes can be placed along the conveyor as required. Also the conveyers length height and width can be engineered to meet specific needs. The modern modular system allows for a much wider selection of construction forms, and in addition the power consumption of the elevator is much lower than that of conventional systems.

The buckets can come in any size and made from many materials such as stainless steel or polypropylene depending on the type of product you want to be conveyed. Also the machines can operate from temperatures that range between -25C to 250C.

As well as food stuffs bucket conveyors can be used to convey other materials such as fly ash, coal, gravel, crushed marble or seeds. Pretty much anything can be conveyed using these modern systems.

Engineering companies will create your system exclusively for the job it has to do in your organization. No two organizations are the same which is why any good engineering company will offer bespoke systems specific for your application. They will work with you and fully understand your needs before the design process begins.

Modern systems have automatic chain lubrication to ensure lower power consumption, less noise and increased reliability. Standard features also include an automatic chain tension adjuster which ensures a constant optimum chain tension and lower maintenance costs.

Finding the right engineering company is important because you want a company that builds your conveyor to your exact requirements and also offers after care service. Many companies today understand the importance of having 24 hour after care service so make sure the company you approach has this service. That way if your conveyor has a problem in the middle of the night you know you can call the company and get one of their engineers out that night. This allows there to be very little down time which is very important in most manufacturing industries.

Source by Carolyn Clayton

SMS Gateway Service – 2 Important Fat Loss Mistakes

To Tone your muscles you must weight train with light weights and high reps.

First off lets just clarify the word tone. Toning is nothing more than decreasing your body fat percentage. The word was made up as a marketing word to coax woman into gyms. Your muscles only have the ability to shrink or grow.

As a Personal Trainer that has helped thousands of female clients get into great shape, I do understand what you mean by the word tone. You want to be lean and slender and avoid looking like a Russian shot-putter at all cost. Think Jennifer Aniston opposed to Helga.

In order to get toned (drop your body fat percentage) you must choose exercises, reps and weights that boost your metabolism. By boosting your metabolism you will be able to burn large amounts of fat calories all day long.

Scientific research has shown lifting heavy weights recruit more muscle fibers and therefore stimulate and boost the metabolism.

I know it's a scary thought to lift heavy weights but that's your neuro association that lifting heavy weights will turn you into Helga the Russian shot-putter. That is really far from the truth.

Yes Helga does lift heavy weights but she eats a huge amount of carbohydrates in her diet slapping masses of fat on top of her muscles making her look bulky.

In order to drop fat you must be in a calorie deficiency

Calories are all alike, whether they come from beef or bourbon, from sugar or starch, or from cheese and crackers. Too many calories are just too many calories.
Fred Stare, founder and former chair of the Harvard University Nutritional Department

The above statement is just damn right stupid!

For example if we take two identical twins Jack and Bob, Now Jack and Bob weigh the same, they have the same activity levels and they have the same body composition. We give them both 2000 calories a day for 30 days. The only difference is that Jack will consume his 2000 calories in pure white table sugar and Bob will consume his 2000 calories in lean chicken breast.

Do you think after 30 days that they are going to weigh the same or even have the same body composition?

Of course not!

One reason for this is because we have different hormonal responses to different foods.

By eating foods we were designed to eat we ensure our hormones are happy.

Why is this important?

It is our hormones that dictate how well our bodies will function. In a nutshell if we eat good food, we sleep well and do not stress out too much; we will keep our hormones happy leading to homeostasis (the bodies ability to regulate hormones and bodily functions).

An interesting study by Kekwick and Pawan, compared three groups on a semi starvation diet:

Group 1 consumed – 1000 calories of which was 90% fat
Group 2 consumed – 1000 calories of which was 90% protein
Group 3 consumed 1000 calories of which was 90% carbohydrates

Interestingly the group consuming 90% fat lost the most weight 408g (0.9lbs) per day. The protein group lost 272g (0.6lbs) per day and the carbohydrates group actually gained 108g (0.24lbs) per day.

To conclude its not the amount of calories you consume but the type of calories that dictate weather you lose weight or gain weight.

Source by Krystie Millward

SMS Gateway Service – Soil Suspension – The Key to Clean Carpets

Anyone who has spent time cleaning carpets knows the approach to getting a carpet/rug clean you must follow 5 basic actions:

* Dry soil removal

* Soil suspension

* Soil extraction

* Pile setting (finishing or grooming)

* Drying

For the sake of this conversation I’ll step to the second bullet because I truly believe this is where OPers have a distinct advantage over other methods. With regards to soil suspension what we can do is employ:

* chemical action

* heat

* agitation

* time to maximize removal. And as you’ll see some steps carry more weight than others.

Chemical Action

Our first step in soil suspension is to use products that reduce the surface tension and dissolve the various soils (chemical action). What’s different about OPers is that when we use encapsulation we are emulsifying some dirt but in general we are growing macroscopic/bulk particles for removal by vacuuming. I maintain this is one cool approach that works quite well. However, when we using colloidal chemistry products (like Orbit Natural and Abstraction) we are using a “technology” that most other’s cleaners overlook.

The dirt and grime in carpets are layers of fine films made up of fat, oil, grease, bacteria, dust mites and skin etc. These films are bonded to each other and to the carpet fiber surface by amino and fatty acids. Most cleaners emulsify some of these films, but do not break down the amino and fatty acids which attract more soil to the carpet. Colloidal chemistry cleaning products use plant based ingredients to remove these films and acids.

The nano sized particles called micelles that represent the active ingredient in the products effectively cut through the carbon bonds in organic molecules and emulsify organic matter. Oil, grease and urine are broken down, suspended and safely lifted away from the carpet fibers. The quick degradation of organic waste causes a significant reduction of offensive odor caused by the naturally slow process of decay, and reduced organic residue will cause a diminution in population of disease carrying insects. Our OP process returns bounce to carpet fiber and effectively removes organic soil without damaging textile fibers.

Elevated Temperature (Heat)

Heat reduces the surface tension of water and enables faster, more efficient cleaning than cold water. It is merely a matter of thermodynamics: heat accelerates the molecular activity of chemicals employed, and thus aids in separation of unwanted matter from fibers. The issue here is that our first step whether encapsulation or colloidal chemistry does a great job of either isolating the dirt as a bulk particle or emulsifying the dirt thoroughly and thus eliminating the need to bring in heat via copious amount of hot water.


Agitation is required to accomplish uniform chemical penetration and distribution throughout the carpet. In the absence of agitation, soil suspension tends to be non-uniform, which is often indicated by soil streaks following the removal process. Again what’s great for OPers is that our equipment delivers an aggressive agitation other carpet cleaners can’t provide. The best a “steam cleaner” can do is comb in the pre-conditioning chemicals. The other option would be to employ a bonnet / OP machine before HWE but this approach would be too labor and time prohibited as well as cost ineffective.


Regardless of cleaning technique we all have time but it is often the least considered in obtaining soil suspension. Those soils in the carpet did not appear overnight, they were deposited and compacted over time so we must give the products time to perform their chemical action. Let “dwell time” be your friend and get adequate fiber penetration and maximum soil suspension will occur. If in doubt follow chemical manufacturer’s instructions.


Centex Green



Source by Mike Pochkowski