There was a time when the only way to promote one’s products and services was by placing advertisements in the newspapers, magazines, radio and TV commercials. These platforms were highly expensive and still are and not all companies and business enterprises can use them. The importance of these media platforms gradually decreased, not only because of its excessive cost but also because of diminished results. Startups and small business enterprises are unable to afford newspaper and TV advertising. Also, the rate of response from these platforms became quite low. Thus, the need of the hour was to look for another alternative that not only requires low investment but elicits best results.

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