SMS Master has a unique feature where you can create groups that you can send to. If for example you have demographical service such as a gym or remedial massage service and you wanted to promote to your Male or Female audience, then you could create those groups and send to those that are in those groups specifically. Without having to select individual contacts, with a simple drop down, you can select a particular group you have created and send a bulk SMS out to all of them in one click.

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