Flyers are the perfect marketing tool for all businesses. They provide enough space, while also giving you the opportunity to connect with your prospects on a personal level. Connecting on this personal level is what allows you to form relationships, as well as allow you to blanket entire regions with your brand. They can be left in public places, cars, doors and even mailed. With these reasons in mind, it is important to recognize the fact that these flyers are possibly the easiest way to get in touch with your customers, while also building long lasting relationships. Below are the top three tips to get started on your flyer marketing campaign.
Paper – Make sure that the paper of your flyer is something that is durable. By having a durable paper, the likelihood of your flyer being passed around increases fourfold. By having your flyer passed around, you are not only enabling a word of mouth marketing campaign, but you are also tripling the effects of your marketing. So be sure that the paper you choose is a heavy cardstock. This will enable it to be passed around, as well as enable the recipient to clearly read the marketing material once it has made its rounds.
Copy – Make sure that the copy of the flyer is something that speaks to your target demographic. So try and engross yourself in your target’s lifestyle. Surround yourself in the things they surround themselves in and analyze the tone of the copy that they use in their materials. Then try to emulate a similar tone in your marketing materials. By using a similar tone, your recipient will be comfortable reading it, as well as be well adjusted in knowing what your business is about.
Shape – Try to go for a shape that is not rectangular. This will help in not only help in getting their attention, but will also help in delivering a message that is straight fourth and to the point. Just be sure that the shape embodies what your business. For example, dentists will often print flyers in the shape of teeth, toothbrushes, or a set of lips. This grabs instant attention and lets you set the tone for your marketing collateral.
When you are done, be sure to get the feedback from your friends, family and coworkers. Then take this feedback and apply it to the flyer, as well as your other printed collateral. This will help in not only producing the best marketing materials, but will also help in creating the best marketing and advertising campaign for your small business.