In today’s age of internet marketing, banners and posters might seem a little outdated. But you will be surprised to know the amount of publicity these traditional marketing tools generate. Among them, roll up banner stands are probably one of the more convenient and easy modes of advertising. With proper design and frame, they can catch the eye of even the most uninterested person and generate curiosity. They are reusable and mobile, making them one of the most widely used printed marketing tools.
This article will give you some information on how roll up stands can be effectively used and also their advantages and disadvantages.
Design and Content
If you want to use roll up banner stands for advertising, you will have to get your design, content and graphics spot on. People are more used to television commercials, GIF animated image containing emails, pop-up ads, SMS, etc. A recent study revealed that out of 10 people who cast their eyes over a banner, only one will read it properly, two will scan the headline and the other two will only look at the pictures or the pattern. The other five move on because they do not find the advertisement interesting.
Make sure you add some attractive pictures in the roll up stands that you use. But do not go overboard and add pictures out of context of what you are trying to promote, just to generate curiosity. Consumers expect providers to be honest and forthcoming with their offerings. Use some catchy lines to attract people, preferably a humorous one. Everyone appreciates a good laugh. Before penning down the content, think for a moment from the point of view of a consumer. Write what they want to hear, highlighting the positive points and advantages.
Advantages of Roll Up Stands
There is no limitation to what you can print on roll up banner stands. Today, technology has improved so much that you can print even photographic images on plastic sheets used in these roll up stands. Also, the print will not fade with time. The size of the banner is also not a constraint as stands of varying sizes are available and you can choose the one that suits your banner.
Another advantage of these roll up stands is the flexibility in their usage. As the name suggests, these stands can be conveniently rolled up and stored when not in use. Transporting them is also very easy as they are light weight and easy to carry. They can be set up on any flat surface. The same banner stands can be used for multiple events also. All you have to do is to remove the existing banner and attach any new banner you want. Obviously, the size of the new banner must match with the size of the stand.
Roll up banner stands also come in a variety of designs. There is the normal aluminum casing and the aluminum support structure with black plastic ends. Although simple, this design is very elegant and goes very well with any banner color that you choose. These days, even plastic banner stands which come in different colors are available.